PROJECT: BOILER COMMUNICATION
Boiler Communication is a recently established student-run marketing communications firm, created to allow students at Purdue University the opportunity to gain practical experience by working with real clients on real campaigns.
During my time with Boiler Communication, I worked my way up from Account Representative to Account Executive, and ultimately became a member of the Board of Directors for the firm. While I was serving as an Account Executive, I was assigned the task of branding the organization itself. I managed a team of 7 students to accomplish this task.
The Board asked me to begin by developing a logo to be used in all marketing materials. Since the firm was launched as a subsidiary of the Purdue chapter of the Public Relations Student Society of America, I recommended maintaining the blue from the PRSSA brand as part of the Boiler Communication color palette. I was asked to incorporate a recognizable element from the University into the logo, and ultimately found that an abstract representation of the Purdue Engineering Fountain (a well-known landmark at Purdue) worked well in the design.
During my time with Boiler Communication, I worked my way up from Account Representative to Account Executive, and ultimately became a member of the Board of Directors for the firm. While I was serving as an Account Executive, I was assigned the task of branding the organization itself. I managed a team of 7 students to accomplish this task.
The Board asked me to begin by developing a logo to be used in all marketing materials. Since the firm was launched as a subsidiary of the Purdue chapter of the Public Relations Student Society of America, I recommended maintaining the blue from the PRSSA brand as part of the Boiler Communication color palette. I was asked to incorporate a recognizable element from the University into the logo, and ultimately found that an abstract representation of the Purdue Engineering Fountain (a well-known landmark at Purdue) worked well in the design.
After designing the logo, I worked with my team to develop a tag line for the brand. A team brainstorming session led us to “Beyond Limitation. Beyond Expectation. Boiler Communication.” This tag line, along with the logo, were then implemented into a variety of marketing materials for the firm, including display boards, brochures, letterhead, business cards, and t-shirts. I was personally responsible for creating two separate brochures for potential clients and interns, as well as designing the t-shirts for the student interns.