PROJECT: PRSSA'S COM DAY
PRSSA’s COM Day is a professional development event for students majoring in areas related to marketing communications. The event opens with several speaker sessions in the morning before a networking luncheon and career fair in the afternoon.
This event is organized by three different committees. The Advertising Committee and Public Relations Committee take care of finding sponsors for the event and promoting it to students while the Event Planning committee takes care of all of the details for the event itself.
As a co-chair for the Event-Planning committee, I was responsible for contacting potential speakers and career fair exhibitors. Previously, this was done by mailing invitation letters to a large number of professionals in the area. To reduce the cost of the event, I recommended switching to e-mail invitations and setting up a website to provide information about the event to potential attendees and serve as an online media kit for sponsors.
My responsibilities also involved planning and executing details for the event itself. This included finding locations for the various events, purchasing necessary décor and refreshments, scheduling and managing crews to run the event from set up to tear down, training ushers and hosts for each of our guest speakers, and addressing on-site issues.
In previous years, there had been no follow-up work done to determine how the event could be improved. I recommended and wrote a 35 question online survey using Qualtrics software which was distributed to the e-mail addresses provided when students registered for the event. The feedback received was included in our transitional documents for future co-chairs of the event.
This event is organized by three different committees. The Advertising Committee and Public Relations Committee take care of finding sponsors for the event and promoting it to students while the Event Planning committee takes care of all of the details for the event itself.
As a co-chair for the Event-Planning committee, I was responsible for contacting potential speakers and career fair exhibitors. Previously, this was done by mailing invitation letters to a large number of professionals in the area. To reduce the cost of the event, I recommended switching to e-mail invitations and setting up a website to provide information about the event to potential attendees and serve as an online media kit for sponsors.
My responsibilities also involved planning and executing details for the event itself. This included finding locations for the various events, purchasing necessary décor and refreshments, scheduling and managing crews to run the event from set up to tear down, training ushers and hosts for each of our guest speakers, and addressing on-site issues.
In previous years, there had been no follow-up work done to determine how the event could be improved. I recommended and wrote a 35 question online survey using Qualtrics software which was distributed to the e-mail addresses provided when students registered for the event. The feedback received was included in our transitional documents for future co-chairs of the event.